Start a VA Agency · a small-group cohort

Start a VA agency,
from the ground up.

I built Inova Local alongside my own cleaning company from 2017: the first virtual staffing agency dedicated to home services, run for eight years from Japan and sold to private equity in 2025. It was an industry first, and it made the remote local model viable for everyone. This cohort is that model, taught as a path for people building a remotely operated service business from nothing.

Enquire about the next cohort What you build
Who this is for

Four things need
to be true

01

Starting from zero, or from a service business.

No agency yet, or an existing cleaning or home-service company that could use an agency beside it. Both are fine; the path is the same, the first client is different.

02

You want a business that runs from anywhere.

A VA agency is remote by nature: your team is remote, your clients are remote, and so, if you like, are you. I ran mine from a desk in Japan.

03

You are comfortable with people.

The product is a person doing good work for another person. Hiring, training and looking after them is the job. If that sounds like a chore, it will be.

04

Realistic about time.

A few focused hours a week alongside whatever you do now, and patience for the first client, which takes longer than the second.

What you build

The agency,
in order

iThe offerone niche, one clear service
iiThe first clientfound before the team, not after
iiiThe teamsourcing, interviewing, hiring people who stay
ivThe trainingonboarding that does not need you in the room
vThe deliveryquality, cover, and a client who never has to chase
viThe numberspricing and margin that survive a bad month
viiStepping backthe agency as an Optional Owner business in its own right
FormatA small group, live calls with me, written support between calls, and a defined start and finish.
PriceBy enquiry. Cohort terms are shared when we talk, and recorded in writing before any payment.
NotNot a franchise, not a licence, not a promise of clients. Your agency, your name, your equity.
The other foundationIf you would rather start with a local service business itself, the Local Business MBA is the school for that.
Where the ideas came from
10 years
building businesses
Four
businesses built and exited
2017
operating remotely since
8 years
running a U.S. local business from Japan

Built in practice, not in theory. None of the four needed me in the building.

“We’ve scaled our business well into 7 figures utilizing his team. Couldn’t do it without them.”
Eric Emms · seven-figure cleaning company, Inova Local client

Inova served companies across North America, including national franchises and Inc. 5000 operators, before it was acquired in 2025.

Enquire

Enquire about
the next cohort

Four questions, read personally. If it looks like a fit, you get the details and a short call. No payment before either.

Read personally. You will hear from me within the week.

Received. You will hear from me within the week, and if it looks like a fit, the details and a short call follow.

Not sure this is the right door? Start here instead.