On running businesses that don’t need you: the systems, the stillness, and the honest numbers. No noise, no sponsors, nothing to sell most weeks.
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The enemy, named: what fragmentation costs, and how a life gets gathered back.
Minimal inputs, not minimal outcomes. The case for building small on purpose.
The model, plainly: locally delivered, remotely run, and the four systems that make it hold.
A writing assignment wearing a payroll costume. What to hand over first, and how to actually let go.
What a handstand knows about running a calm company.
How the businesses actually run: phone trees, hiring, the texture of operating across time zones.
The first ninety days of a service business. Pricing, the first customer, the first hire.
Scaling without losing the texture. Management layers, the second hire, the second city.
Preparing a business to be sellable, and what buyers actually look at.
Slower pieces on craft, attention, and running a business as a long discipline.
Books that actually changed how I run things. No round-ups.
Short, dated dispatches. What I’m sitting with, what I’ve changed my mind on.
“The only newsletter I look forward to opening. Most are checklists; this one is a conversation. Eight years in and still the most thoughtful writing I read about running a small business.”
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